“Here, we don’t sell recipes. We help people – employees, team leaders, craftsmen, business leaders – to find their solutions,” summarizes Jérôme Joly, founder of Joly Formations. A team, a place, and a conviction: training only makes sense if it adapts to each person’s realities and collective dynamics.
The team, in fact, functions like an ecosystem. Chloé, communications manager, monitors trends. Julie structures the courses and the assessments. Stéphanie embodies customer relations. Émeline explores events. Joffrey streamlines the administration. Small team, real diversity of perspectives. And one rule: we test. We put into practice, we analyze, we adapt continuously. Jéréme assumes it: “I prefer a failed test to an idea never tried. HAS”
Joly Formations has been supporting companies for 25 years. And this opening also marks a shift: becoming a certifying center for soft skills and AI. Not the gadget AI. Not the anxiety-inducing AI. AI as a transformation of work. “The arrival of AI is like the calculator or the Internet: it changes practices, not people. » Objective: to give professionals – operators, managers, assistants – the fundamentals to integrate these new tools without losing their added value.
This training store is not a marketing concept. It is a pragmatic response to a real need: to learn differently, at the right pace, in the right place. The place is already starting to come to life: passers-by stop, the stickers attract, the networks react. Manufacturers are planning. The first trainees arrive for assessments, coaching and tailor-made training. And perhaps soon, the possibility for professionals to make the place their own for a meeting, a workshop or a time of creativity – brainstorming, co-constructions, design thinking, sprints, ideas – to be continued.







