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Six Seven, its the new trend in fashion: what is this generational meme on TikTok that your kids love?

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Became viral on social media, the expression “Six Seven” intrigues and exasperates teachers, restaurateurs, and everyone who doesn’t follow the trend. Let’s take a look at this seemingly meaningless interjection that has spread far beyond the screens.

Since October, an absurd expression first caught on with American children and adolescents before crossing the Atlantic. It all started with a drill rap song, “Doot Doot (6 7)” by rapper Skrilla, where the number “six-seven” repeats without clear meaning.

RTL narrates in an article on the same subject that the expression then made its way to TikTok and YouTube Shorts through sports montages, especially around basketball player LaMelo Ball, who stands at precisely 6 feet 7 inches, or 2.01 meters, and around a young player nicknamed “Mister 6-7”, Taylen Kinney.

Now well established in schools and classes, students shout “Six Seveeeennnn” as soon as the numbers appear, accompanying the expression with a characteristic hand gesture. Anyone who hears it must repeat it.

Keir Starmer to the TV presenter.

This code, carried by Generation Alpha (born between 2010 and 2020), has become a collective shout of youth, to the point of exasperating parents and teachers, and inspiring an episode of South Park last October, notes TF1. The phenomenon has even reached the European political sphere.

British Prime Minister Keir Starmer used it during a visit to a primary school, a way for politicians to show connection to the youth and, perhaps, to future voters. The phenomenon goes beyond schools and politics: in France, presenter Sébastien Thomas casually mentioned the “6-7” in a broadcast, illustrating how these TikTok trends now infiltrate television sets.

Why has it exploded in pop culture?

The recipe is simple, it’s a drill rap sound, with basketball montages on TikTok and an easy hand gesture to replicate. “It doesn’t really have a meaning”, declared content creator Philip Lindsay on Forbes. “It’s a fun number to say, popularized by a meme with hand gestures, and it simply doesn’t mean anything.” The result is a meaningless expression that becomes a collective reflex, similar to the “Whassup” trend.

Psychologists explain that “Six-Seven” primarily creates a sense of belonging. Shouting this word together strengthens the bond between students. A soft rebellion, hilarious for teenagers, and terribly annoying for some adults.