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Wedding: with +72% searches, this simple makeup trend is a huge success with the brides of 2026

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Jessie Buckley’s minimalist bridal makeup by Nina Park.
@ninapark via Instagram.

Anchored in a true message of self-confidence, this makeup trend popular with brides in 2026 reveals natural radiance without distorting the features of its model. Explanations.

Going to the gym or even the office without makeup is one thing, but walking to the altar with your face completely bare knowing that these photos will be immortalized is another. However, according to Pinterest’s latest wedding report bringing together the major trends for 2026, the “bride without makeup” look would see a 72% increase in searches even in December, a month which in the past has rather highlighted more intense beauty highlights. If the dress remains the central element of the look on the big day, bridal makeup is rarely neglected and constitutes an essential step to highlight the final silhouette.

For many people, this is the only day when you can indulge in contouring, smoky shadows and false eyelashes. However, this minimalist movement goes well beyond satin Empire dresses. Favoring a fresh, hydrated complexion, bringing out their natural radiance, brides opt for luminous foundations imitating their skin in an “enhanced” version, nude lips and eyelids left blank. favoring softness over intensity. HAS” I think people crave authenticity and simplicity, especially during the moments that really matter. Â,” says makeup artist Pati Dubroff.

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Enhance without transforming, the challenge of natural radiance

A renowned celebrity makeup artist, she is often cited as the expert who launched the aesthetic of discreet luxury in beauty, highlighting minimalist makeup that enhances the natural features of her models. One of his major highlights? Sofia Richie Grainge’s bare skin beauty look during her wedding with her partner. HAS” Weddings are no longer about performance, but about presence “, she assures.

She continues: “ There is also a deeper cultural change. After years of pronounced contouring, ultra-glamorous makeup and filters, we return to confidence in ournatural face . We let the skin be itself. We let the expression and the emotions express themselves. » A way to assert your authentic radiance without distorting yourself. HAS” It’s a makeup look that I’ve always loved. Makeup that enhances, without transforming. It doesn’t age you or distract from who you are in the moment. »