(Zonebourse.com) – IEVA Group’s stock, aiming to position itself as the “Netflix of beauty”, was down on Tuesday morning during its initial listings on the Paris Stock Exchange, reflecting the challenging market conditions following over a month of conflict in the Middle East.
The share of the “beauty tech” specialist is currently down 12.4% at 11.2 euros, well below its introduction price of 12.79 euros.
At current price levels, the company is valued at only around 110 million euros instead of the 126 million corresponding to the IPO price.
The IPO, one of the few concluded since the beginning of the year on Euronext Growth in Paris along with Rising Stone, allowed the company to raise around 7.3 million euros.
In detail, the 9,845,728 shares making up its capital, including 571,436 new shares issued as part of the overall offering, were admitted to trading this morning.
A successful fundraising despite a challenging market
Citing in a statement, Jean Michel Karam, the founder and CEO, acknowledges that the operation was carried out during a “demanding and volatile” stock market period and thanks the commitment of institutional investors such as Bpifrance, as well as individual investors who subscribed to the project.
IEVA describes itself as an “integrated” group capable of operating across the entire beauty chain, including its premium cosmetic brands like IOMA, its skin diagnostic technology technologies, its 130 stores including the brand and its boxes, like My Little Box.
The company, which also has a newsletter sent to four million subscribers, positions itself as a “Netflix of beauty” due to its subscription-based economic model and recurring revenue.
Its hesitant start on the stock market, however, reflects investors’ skepticism towards a company positioned in the highly competitive luxury and beauty market.
Although its revenue reached 43 million euros in 2025, the company is still not profitable, with an EBITDA of -1.4 MEUR last year.
However, the group aims to turn a profit this year and targets a doubling of its revenue by 2028 horizon.
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