The Change agency imagined, for Louvre Hotels Group, the “More for You” campaign which embodies the renewal of the Louvre Hotels Group brands, by placing the customer experience at the heart of its strategy. The system includes a multi-brand film launched on TV since April 5, as well as single-brand films in online video (VOL), for each of the brands. On television, the campaign begins with the broadcast of the multi-brand film thanks to a launch.events on the channels of the TF1 group, distributed among the major events of the day.
This 20-second film depicts several moments of life around newcomfort standards before concluding with the signatures of Campanile, Kyriad and PremièreÂClass. This inaugural sequence is amplified by simultaneous broadcast on the three channelscontinuous news, BFM TV, CNews and LCI, before gradual deployment onthe entire TF1 group ecosystem, in three waves, until October 2026.
At the same time, variations of the film by brand (Golden Tulip, Campanile, and its newCampanile PRIME and Campanile NATURE labels, the Kyriad brand family made up ofKyriad ECO, Kyriad and Kyriad Prestige as well as Premiere Classe), will be relayed on thesocial networks as well as online video on TF1+, M6+, Amazon Prime Video and YouTubein order to extend coverage and strengthen the presence of the campaign on digital uses.
