Marrakech is accelerating its preparations for the 2030 World Cup by tackling the complex project of its hotel capacity. In the Hivernage district, excavators began demolishing the Al Borj hotel, a historic establishment that has been closed for years. This site, which over time has become a refuge for petty crime and illegal immigration, must give way to a large-scale tourism project capable of revitalizing this strategic area of the city.
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This operation is only the first step in a broader strategy aimed at rehabilitating the moribund structures of the ocher city. Several other emblematic establishments, such as the Marrakech, Tafilalet, Sahraouine, Agdal, Kenza and Al Mouatamid hotels, are included on the list of units to renovate or rebuild. The objective is to transform these urban wastelands into modern complexes meeting the new standards of international tourism.
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Beyond urban aesthetics, this recovery plan responds to major economic challenges. According to local stakeholders, the reactivation of these accommodation capacities is essential to absorb the massive flow of visitors expected during the World Cup. In addition to strengthening the tourism offer, these projects should generate numerous direct jobs for young people, thus consolidating Marrakech’s position as a leading global destination.
