Transforming hotels into work and living spaces accessible by subscription. This is the ambition of Osmose, a young French startup which is tackling a blind spot in the market: establishments that are underused during the day, facing workers looking for new places to work.
To accelerate, the company is launching a crowdfunding campaign on Sowefund, amounting to one million euros. He must complete a fundraising  de 1,7 million déjà closée en 2025 auprès de co-investisseurs engagés. The funds raised will make it possible to strengthen the technological base of the platform, accelerate marketing and commercial actions, and structure operations linked to the opening of new sites.
Rethinking hotel use in the era of hybrid work
At the origin of the project, a field observation. By working with hotel professionals, Clément Thuillier observes establishments that are often underused during the day, outside of peak arrivals and stays. “EBetween nine and noon, then between two and five p.m., the hotels are empty “, he explains.
At the same time, working methods are evolving. Teleworking, increased mobility, extended stays: working people are looking for more flexible environments, capable of reconciling professional efficiency and quality of life. Osmose positions itself at the crossroads of these developments.
A subscription hotel-club model
The startup proposes to transform existing establishments, often places of character, such as manors, castles, or large residences, in hybrid spaces combining workstations, meeting rooms, wellness infrastructure and catering offerings. Access is via a subscription, giving members the opportunity to use the different spaces flexibly. Thus, they can have unlimited access to work spaces (individual pods, equipped meeting rooms, high-speed wifi), well-being facilities (swimming pool, spa, gym), restaurants, bars and events – and to the entire Osmose network, as soon as a new place opens Objective: to work, stay, recharge your batteries and create connections.
The first site, the Manoir du Roure, constitutes a first realization of the model with a 4-star spa hotel from the 14th century. Other openings are already in preparation, with five establishments being signed in France for 2026. Osmose is based on a model called “asset light”.Osmosis does not own the premises, it manages them via a dedicated internal division which structures acquisitions for third-party owners. The model is based on the combination of recurring revenue linked to the subscription and the pooling of operations between establishments.
A progressive deployment strategy
The roadmap is ambitious: fifteen openings in 2027, then twenty-five in 2028, with a first European expansion. By 2028, Osmose is aiming for a network of around forty sites. . “The goal is to have, ultimately, dozens, hundreds of Osmoses around the world where people will be able to go there each time because they are members.”summarizes Clément Thuillier. The startup anticipates an EBITDA breakeven by 2027.
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