The Moroccan National Tourism Office (ONMT) promotes golf tourism in the Kingdom. It entered into a partnership with Canal+ around the show “Izi Driver Maroc”, an audiovisual program dedicated to golf tourism and the discovery of Moroccan destinations.
“This collaboration is part of an international promotion strategy based on the creation of premium content capable of promoting the territories and strengthening the visibility of Morocco in major tourist markets…indicates a press release from the Office. This golf road trip combines sport, tourism, culture and lifestyle in a modern and immersive approach. The program travels to the main destinations of the Kingdom to discover their emblematic routes, their landscapes and their heritage, while highlighting the Moroccan tourist experience in all its diversity, specifies the Office.
Presented by French comedian and actor Thomas Séraphine, the show adopts an accessible and dynamic tone, allowing it to reach a large and qualified international audience. Each episode immerses the viewer in the heart of one or two major golf courses while highlighting the cultural, gastronomic and human riches of the territories visited, thus offering a complete and attractive vision of the Morocco destination.
In total, eight fifteen-minute episodes will be broadcast and will highlight the richness and diversity of the national golf offering. Marrakesh,
Rabat, Casablanca and El Jadida, Agadir and Taghazout, Fez, Tangier and Saïdia make up the stages of this road trip.
The broadcast of Izi Driver Maroc, scheduled from mid-April on the Canal+ Golf channel, will ensure broad international visibility in Morocco and reach a European and international audience made up of golf enthusiasts and lifestyle travelers.
