The Moroccan National Tourism Office (ONMT) has entered into a partnership with Canal+ to promote Moroccan golf tourism. A dedicated show will be broadcast internationally from April.
In a press release, the ONMT specifies that this collaboration is part of the program Izi Driver Maroc, an audiovisual program dedicated to golf tourism and the discovery of the Kingdom’s destinations. Canal+ and the ONMT offer an original golf road trip concept combining sport, tourism, culture and lifestyle, in an immersive and modern approach.
This partnership is part of an international promotion strategy based on the creation of premium content, capable of promoting the territories and strengthening the visibility of Morocco in the main tourist markets.
The show explores several destinations in the Kingdom, highlighting their emblematic golf courses, their landscapes and their heritage, while offering a global vision of the Moroccan tourist experience.
Presented by French comedian and actor Thomas Séraphine, the show adopts a dynamic and accessible tone, allowing it to reach a large and qualified international audience.
Scheduled from mid-April on the Canal Golf+ channel, the broadcast will ensure broad international visibility among a European and global audience made up of golf enthusiasts and lifestyle travelers.
