“Never seen before”. Adam Oubuih, the general director of Atout France, does not hide his satisfaction. See you in France, the BtoB trade show organized by Atout Fr
ance in Nice attracted more than 1,800 professionals including 814 foreign tour operators from 52 countries, an attendance which demonstrates, if necessary, the strength of attractiveness of France. Only the twenty or so representatives of the Gulf countries were missing. HAS” This reminds us of the extent to which geopolitical tensions influence the sector, especially since there is no objective reason to think that the context will improve. “, he notes.
To date, it is on the Côte d’Azur and in Ile-de-France, where the Gulf clientele is accustomed to it in summer, that the impact is being felt with 3 to 5% of stay cancellations. Without, however, fueling concerns too much. For now. HAS” We are cautious because we do not know how things will evolve, we are already proposing response strategies on this subject, but France and the Cote d’Azur in particular are well positioned to do well. Customers are rescheduling their stays, it is up to us to capture this fringe high-end international tourism, coming from the United States, North Asia but also Europe, who can choose France. In this regard, the Paris 2024 Olympic Games demonstrated to the world that we were a safe destination. »
