As the summer season of 2026 approaches, TUI France is making a strong statement by unveiling a strategy of upgrading and geographical expansion. With the opening of 10 new clubs and the launch of a new concept of “Iconic Villages”, the leader in the French market aims to transform the traditional holiday club experience.
The TUI France catalog for the summer of 2026 promises to be particularly rich with a total of 62 clubs, divided into 34 Looka Clubs and 28 Marmara Clubs. This new season is marked by a breath of fresh air blowing from Albania to the Sicilian coast.
The highlight of the year is undoubtedly the arrival of the Iconic Marmara Clubs. This new generation of villages has been designed to combine the immersive club atmosphere with modern hotel standards. Four establishments will inaugurate this era this summer: Iconic Club Marmara Grand Bleu (Corsica), Iconic Club Marmara Del Mar (Majorca, Spain), Iconic Club Marmara Doreta Beach (Rhodes, Greece), and Iconic Club Marmara Sicilia (Sicily, Italy). These locations offer signature experiences such as a gourmet restaurant, trendy activities like padel, and coworking spaces tailored to “bleisure” travelers. They also demonstrate a strong commitment to sustainability with the absence of single-use plastic and responsible energy and waste management practices.
TUI France is expanding its horizons with 10 new openings in Albania, Bulgaria, Egypt, Spain, Greece, Morocco, and Tunisia.
The season of 2026 will not only be about locations but also about experiences. From themed days transporting vacationers to the 5 continents to flagship shows with Caribbean rhythms and volleyball tournaments, there is a wide range of activities to choose from. Additionally, sustainability is a key focus with the introduction of an environmental game to raise awareness and reduce waste.
In a smart strategic move, TUI France is catering to a more demanding post-pandemic clientele by launching the Iconic Clubs, satisfying the need for comfort without compromising on the conviviality of clubs. The growing interest in alternative destinations with great value for money is highlighted by the opening in Albania. For travel agents, the clear segmentation between Marmara for a festive experience and Looka for a balance of sport and relaxation, along with a noticeable environmental consciousness, presents a strong selling point.
— Context — TUI France, a leading player in the French travel market, is introducing a new strategy for the summer of 2026 with upgraded clubs and new locations. The expansion includes the launch of iconic villages and a focus on sustainable practices.
— Fact Check — The information presented here is based on a press release from TUI France on March 30, 2026. For more details, individuals can contact Camille Vézirian and Victoria Proffit at TUI France.
