A year after launching PSG Labs Paris, Paris Saint-Germain continues its innovation push. In March 2025, the club became the first sports entity to join Station F, the world’s largest startup campus, by opening applications for its sports technology accelerator. By March 2026, the results are significant: nearly 400 startups applied for at least one of the three project calls organized during the year, and about a dozen of them have already integrated PSG’s offices at Station F to develop their solutions.
Startups at the heart of sports transformation Launched under the leadership of Jerry Newman, Chief Innovation and Digital Officer of the club since 2023, PSG Labs now embody a strategic approach: to transform the club and, beyond that, the sports industry through technology. The Parisian accelerator is based on three innovation axes: athlete performance and health (biometrics, AI, connected sensors), smart infrastructure (sustainable and digitalized stadiums and training centers), and fan experience (immersive content, Web3, augmented reality).
The selected young companies have benefited from a four-to-six-month support with privileged access to the club’s network and its global fan base of over 180 million. Some collaborations have already borne fruit: a French startup specializing in predictive injury analysis extended its partnership with PSG’s women’s team, and a fan engagement application, tested on several matches at the Parc des Princes, shows interaction rates six times higher than the industry average.
The global sportstech market, valued at over $22 billion in 2026, maintains an annual growth close to 18%, driven notably by artificial intelligence and connected devices. This is a dynamic that PSG intends to accompany and anticipate: beyond just a showcase, PSG Labs serves as an investment and partnership tool for Qatar Sports Investments, the club’s owner.
Station F, a laboratory for French Tech sports The choice of Station F, founded by Xavier Niel, remains at the heart of the project’s positioning. Located in the 13th arrondissement of Paris, this 34,000 square meter campus concentrates over a thousand international startups. By establishing a sustainable program there, PSG aligns with the open innovation logic characterizing major tech companies. “Station F and PSG share the same ambition: to shine a light on Paris. Together, we want to show the world that the future is being built here,” Niel stated during the partnership launch.
For Nasser Al-Khelaifi, the acceleration of PSG Labs opens up a new dimension: “We don’t want to just be the club of the future on the field, but also in how we build the sport of tomorrow. Innovation is at the core of our identity.” In 2026, this ambition takes shape: several startups from the first cohort are preparing to raise series A funding, and PSG plans to open a third Lab in Asia by the end of the year. Innovation has truly become a strategic pillar of the Parisian club.
