Home World The Pavilions France in Singapore: Setting Sail for Asia and Its Opportunities

The Pavilions France in Singapore: Setting Sail for Asia and Its Opportunities

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A total of 159 companies – startups, SMEs, and mid-caps – were supported in 2025 on the Singapore market by the Team France Export (TFE) department of the French Chamber of Commerce in Singapore (FCCS). This team accompanies French companies to explore business opportunities and discover one of the most innovative ecosystems in the world. It is a comprehensive support, including market studies, identification of potential clients or partners, organization of B2B meetings, participation in collective operations such as French Pavilions at trade shows or collective missions, as well as the organization of learning expeditions and tailor-made events.

Market and Trade Shows not to miss by the end of 2026

Agri-food, wines, and hospitality: FHA & ProWine Asia

At the end of April, FHA (Food & Hotel Asia), jointly organized with ProWine Asia, brings together key players in food, hospitality, wines, and spirits in Asia. The French Pavilion, organized by Business France, offers French companies a strategic opportunity to showcase their expertise, meet partners, and expand their presence in Asian markets. The Chamber of Commerce team will be present to assist companies in organizing targeted B2B meetings.

Security and cybersecurity: Milipol Asia Pacific

At the end of April, Milipol Asia Pacific 2026 brings together key players in security, defense, and cybersecurity in the Asia-Pacific region. The French Pavilion, organized by the CCI Seine-et-Marne, allows French companies to strengthen partnerships, expand their network, and access new strategic markets. The Team France Export in Singapore will support companies in organizing targeted B2B meetings.

Retail and commerce: NRF APAC

In early June, the NRF Retail’s Big Show Asia Pacific gathers major players in retail in Asia. The French Pavilion, organized by Team France Export, will allow French companies to showcase their innovations and engage with local players. Three days to meet regional decision-makers and learn about the latest retail trends.

Water and environment: SIWW

In mid-June, the Singapore International Water Week (SIWW) will highlight innovative solutions for sustainable water management. At the French Pavilion, French companies can position themselves as key players in the sector, meet potential partners and clients, and discover the latest technological advancements in Southeast Asia.

Agri-food: Seafood Expo Asia

In early September, Seafood Expo Asia will provide a unique showcase for French seafood professionals. Through the French Pavilion, companies can highlight their expertise, establish targeted B2B contacts, and enhance their presence in a strategic market.

Digital health and Agrotech: HealthTech & Agrotech Connect

Finally, in November, these sectoral meetings will allow French companies to meet decision-makers, investors, and specialized distributors in Singapore, in a digital format designed to maximize efficiency and targeting. Singapore is thus emerging as a key market for ambitious French companies. Thanks to the French Pavilions, they benefit from enhanced visibility, targeted B2B meetings, and customized support to succeed in their development in Asia.

To participate in the French Pavilions or organize your mission: bizsupport@fccsingapore.com

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James Whitaker
I am James Whitaker, a journalism graduate from the University of Melbourne, where I specialised in political reporting and media ethics. I began my professional career in 2013 as a junior reporter at The Age, covering local governance and public policy in Victoria. In 2017, I moved into national political coverage, reporting on federal elections, parliament, and policy reform. Over the years, my work has focused on clear, factual reporting and long-form political analysis grounded in verified sources.