PUBLISHED: le 29/03/2026 22:23
Reading Time: 3min – Video: 3min
What will be the price of chocolates for Easter? While the surge in cocoa prices has eased, it still impacts the prices of your future treats. Here’s how to find good products at reasonable prices.
This year, Laure Descamps received her Easter treats early. Inside the package she received: chocolate chicks and branded mini eggs, all purchased at discounted prices. “I bought seven different items. It cost me around thirty euros,” said Laure Descamps, Bpifrance financial director.
To save money, this mother of two turned to a zero-waste website that offers big promotions and compared prices. “On the resale site, we see the product listed at 4.79 euros, while on the brand’s site, it is 7.99 euros. It helps to save money,” she noted.
How does the site manage to obtain such discounts? To understand, we visited their warehouse in the Paris region. In the boxes, there are about twenty references of big brands. “Here we have small chocolate eggs, very tasty, a mix of Easter eggs,” said Clément Mery, co-founder of Willy anti-waste.
Their technique: buying unsold or near-expiry products from manufacturers, like Christmas teddies. “Here, we have dates that are considered short by major retailers. This one corresponds to May 31, 2026. Overall, these are products that should not be thrown away. You can even consume after the date, it usually doesn’t change,” emphasized Clément Mery.
Bargain products are gaining more and more followers in the face of rising chocolate prices: +15.3% on average in a year. As a result, a week before Easter, supermarkets are multiplying promotions. But to save money, others prefer to source directly. In Chimilin, Isère, the factory outlet of the De Marlieu chocolaterie is bustling. Here, there are no middlemen, so no transport costs that drive up prices. “We have our stock 20 meters from the chocolate shop. So, the stock transfer takes a minute,” said Pierre de Parscau, director of the De Marlieu chocolaterie.
The result: reasonable prices, allowing Céline and her daughter to stick to their budget. “We limited ourselves to about 10 euros per person and we stayed within budget,” observed the family mother. On average, French households spend 24 euros for Easter celebrations.
