Some beauty brands are enjoying phenomenal success on social media. Kolsquare, European leader in influencer marketing, analyzed more than 1.3 million pieces of content published between October and December 2025. From there, a Top 100 of the most influential beauty brands on Instagram and TikTok in France in the fourth quarter of 2025 was established. There are 3 in particular that stand out hands down: Sephora, Huda Beauty and NYX Cosmetics.
What brands are buzzing on social networks?
Sephora reigns on Instagram with 7,873 pieces of content published by 2,342 creators (impressive data), et Huda Beauty explodes on TikTok with 4,015 pieces of content created by 1,166 creators. The release of its green powder plays a big part in this. The NYX Cosmetics brand, for its part, is 2nd on TikTok, thanks to its mastery of creative and community codes. At the same time, several brands are also making spectacular progress: Hourglass (+Â 102) et Victoria Beckham Beauty (+Â 107) made a notable entry into the ranking, testifying to a dynamic of rapid acceleration on the French market. Once again, new products play an important role in the excitement around the brand.
In the capillary field, it’s GHD with its powerful hairdryer taking the lead, followed by L’Oréal Professionnel and Garnier, which complete the top 3. Shark Beauty reached 4th place with a nice rise in the ranking of favorite brands on social networks. On the perfume side, Dior Beauty retains first place ahead of YSL Beauty and Adopt Parfums. And you, what is your favorite beauty brand?
