GIGAFIT strengthens its positioning in women’s fitness
With this 100% feminine concept in XL version, the network confirms its ambition in a high-demand segment and reinforces its positioning in premium fitness dedicated to women.
With the launch of this new club, GIGAFIT confirms the growth of its LADY concept, designed to meet the expectations of a female audience seeking a dedicated, reassuring, and motivating environment.
Already proven through two initial franchise locations, this format has demonstrated its relevance in the market. Despite a previous version of the concept, these clubs have achieved solid results, validating the potential of this positioning.
A new generation LADY XL concept
With this opening in La Queue-en-Brie, GIGAFIT is taking a new step. The club adopts an XL format over a large area and incorporates the V4 standards, the latest architectural and design generation of the brand. This new space aims to offer an even more immersive and high-end experience, while retaining the fundamentals of the LADY concept: a space exclusively dedicated to women, designed to combine comfort, performance, and confidence.
A complete offer designed for women
This future club will offer state-of-the-art equipment in cardio, strength training, and functional training. Several group class rooms will allow personalized programs to be followed, tailored to all levels and objectives, from strength to well-being to mobility.
Beyond training, GIGAFIT enhances its concept with integrated lifestyle services. A beauty area, a kids’ area, and an organization designed to balance sport, well-being, and family life will complement the offer. A comprehensive approach that illustrates the network’s desire to make the club a true living space.
An imminent pre-opening with a launch offer
The pre-opening will begin in the coming weeks with a limited launch offer, reserved for the first registrants. An opportunity to join a club that is already shaping up to be a reference in premium women’s fitness in Île-de-France.
>> Read also: GIGAFIT accelerates its development with a controlled growth strategy.
