Long perceived as a secondary subject among athletes, beauty now emerges as a real confidence lever. Jules Koundé, defender for FC Barcelona and the French national team, fully embraces this evolution. Swimming against the stereotype tide, the French international athlete advocates for a well-being routine deeply integrated into his daily life.
In an interview with Paris Match, the French player, a fashion enthusiast, opened up about this more intimate aspect of his life. For him, taking care of his appearance is not superficial, but rather a crucial balance essential to his performance both on and off the field.
A new generation of athletes breaking stereotypes
Through the documentary “Meeting the Moment,” supported by L’Oréal, Jules Koundé contributes to changing mindsets. The simple idea is to demonstrate that grooming rituals are not just for women but are relevant for men, even in demanding environments like high-level sports.
The player explains that this sensitivity is not recent: “These are products I have used since I was younger, especially with my mother,” he confesses. This familial influence has helped normalize these gestures in his daily life. Alongside athletes like Noah Lyles, he represents a modern generation for whom style and image are integral to preparation. “In people’s minds, the connection between beauty and sports has not always been well understood,” he emphasizes, showing that attitudes are gradually evolving.
“It’s an extension of my personality”: Jules Koundé’s embraced ritual
For Jules Koundé, in a relationship, this routine is much more than a simple habit. “Indeed, it’s even an extension of my personality, like fashion,” he explains. The footballer details his daily routine: “I apply serum, eye contour, sunscreen, perfume….” A ritual he has followed for several years and considers essential to his well-being. “For an athlete, feeling good physically as well as mentally is fundamental. When we are aligned, we perform better!,” he confides.
He summarizes his philosophy with a mantra that has become his motto: “If I feel good, I play well.” Asserting that appearance and self-confidence are intimately linked to success. For Jules Koundé, beauty is not a mere detail but a real asset serving performance. And interestingly, he spends more time getting ready than his partner. “And we must not forget the time spent in the dressing room!“
