Influence marketing. On social networks, many influencers become the animators of concepts for brands. In this type of format, they embody strong messages. We can cite the example of the Elles Font YouTube podcast, which calls on a new content creator each year to collect testimonies from women who evolve on the platform. This content is often much more memorable than simple advertisements, because it creates a more authentic connection with users.
For several weeks, the Sanex brand has been gradually revealing the episodes of its new mini-series on social networks. This is a conversational format presented by the influencer Manon Delsol. Called “Open Skin Mic”, it highlights the brand’s new specialized products, while relying on sincere exchanges to capture users’ attention.
With its “Open Skin Mic” hosted by Manon Delsol, Sanex wants to talk about skin problems without taboos
In recent years, social networks have greatly contributed to removing taboos on several subjects. Harassment, self-image, sexuality, or even skin problems, influencers are stepping up their speeches to encourage users to love themselves a little more, in a context where these subjects still remain sensitive for many. With its new interview format with Manon Delsol, Sanex wants to “remove the taboos around dry skin, acne and even eczema”. The objective is to present the three new ranges of “Derma Therapy” shower gel, which respond to these different skin problems, relying on authentic testimonials to make the message more impactful.
Since March 18, Manon Delsol has been receiving her subscribers on her show “Open Skin Mic”. They are positioned in two armchairs, back to back “to be able to concentrate on what we feel and what we want to say”, explains the influencer at the start of each episode. At the end of the conversation, the influencer discovers her guest. For the moment, three contents are available on TikTok and Instagram, to talk about very dry skin. In total, the videos have been viewed nearly 480,000 times on Instagram, and 1.5 million times on TikTok. Other episodes are coming to explore issues related to acne and eczema.
