Influencer Marketing. On social media, influencers are increasingly becoming the faces of brand concepts. In this format, they embody strong messages. For example, the podcast Elles Font YouTube invites a new content creator each year to gather stories from women on the platform. These types of content are often more memorable than simple ads because they create a more authentic connection with users.
For the past few weeks, the brand Sanex has been gradually unveiling episodes of its new mini-series on social media. Presented by the influencer Manon Delsol, called “Open Skin Mic,” it showcases the brand’s new specialized products while focusing on genuine conversations to engage users.
Aussie Context: Brands are now leveraging influencers on social media to create authentic connections with their audience, moving away from traditional advertising methods.
Fact Check: The use of influencers to promote products and engage with the audience is a common marketing strategy on social media platforms like Instagram and TikTok.
With its “Open Skin Mic” hosted by Manon Delsol, Sanex aims to openly discuss skin issues without taboos.
In recent years, social media has played a significant role in breaking taboos on various subjects. Influencers are amplifying their voices to encourage users to embrace themselves more, especially on sensitive topics like skin problems. Through its new interview format with Manon Delsol, Sanex wants to break taboos around skin dryness, acne, and eczema. The goal is to introduce three new ranges of shower gels called “Derma Therapy,” addressing these skin issues with authentic testimonials to make the message more impactful.
Since March 18, Manon Delsol has been welcoming her subscribers to her show, “Open Skin Mic.” They sit in two chairs, back to back “to focus on what we feel and what we want to say,” explains the influencer at the beginning of each episode. At the end of the conversation, the influencer reveals her guest. Currently, three episodes are available on TikTok and Instagram discussing very dry skin. The videos have been viewed nearly 480,000 times on Instagram and 1.5 million times on TikTok. More episodes are scheduled to delve into issues related to acne and eczema.
Aussie Context: The use of authentic storytelling through interviews and testimonials aims to create engaging content for a specific audience segment.
Fact Check: Engaging with the audience through relatable content and genuine conversations is an effective way to build brand trust and loyalty.
Check out this radical transformation at Sunsup! [Link to YouTube video embedded]
Aussie Context: Sunsup is an example of a brand leveraging influencer marketing to showcase product transformations and engage with its audience through relatable content.
