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Red or black? Apple has decided for its iPhone 18 Pro / max

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After an iPhone 17 Pro already deprived of a real black version, Apple could continue this momentum with the iPhone 18 Pro. According to several sources, the brand is testing new colors, but without returning to this great classic.

Red or black? Apple has decided for its iPhone 18 Pro / max

Black, largely absent from high-end iPhones

It’s a small révolution colorful which does not say its name. With the iPhone 17 Pro, Apple had already surprised by completely abandoning black and dark gray, which were omnipresent on previous generations.

Current models are only available in three finishes: silver, deep blue and cosmic orange (with its famous stripes). A bold choice, which contrasts with the more classic approach of past years. And obviously, this orientation should not change. According to the leaker Instant DigitalApple still does not plan a black version for the iPhone 18 Pro.

Red is back ?

The iPhone 18 Pro won’t arrive for several months, but the latest rumors could rejoice some. Apple is indeed testing a new deep reda shade much awaited for several years.

This choice would be made possible by the evolution of design. Since the iPhone 17 Pro, Apple has used an aluminum unibody chassis, offering more freedom in finishes. According to Mark Gurman, this red could become the flagship color of the next generation.

The context also works in its favor. LThe recently introduced cosmic orange model has been a real successparticularly in China. Red gold and orange being close, Apple will probably have to choose between the two. Red, a symbol of luck in Asia, could well emerge as a strategic alternative.

This return would also mark a break with recent years. Apple had abandoned the red iPhones since the iPhone 14 and the gradual end of RED products. The rumors mentioning purple or brown are in reality variations around this same idea.

A contrast with the future foldable iPhone

On the other hand, the future foldable iPhone would adopt a much more conservative. Apple would favor sober shades like black, gray or white.

A strategy that recalls the debut of the iPhone offered with only two colors. For such a new product, limiting variants would simplify production and reduce industrial risks. This contrast is interesting: Apple now seems to differentiate its ranges not only by technology, but also by their visual identity.

The leaker Instant Digitalat the origin of this information, benefits from a solid history. He had notably anticipated several details on recent iPhones, such as certain finishes or specific colors. Even if these elements remain to be confirmed, they are part of a trend consistent with Apple’s recent choices.

What do you think?

Apple seems to want to turn the page on black on its Pro models, in favor of more pronounced colors. Red could thus become the new symbol of high-end, provided it convinces users. At the same time, the future foldable iPhone would play the opposite card, with more classic and reassuring finishes. Two different approaches, for two very different products. One question remains: are users ready to abandon black for good? Apple already seems to have made its choice.