The iPhone Air was a surprise from Apple in September 2025. The smartphone with a very thin design was directly competing with Samsung’s S25 Edge. Unfortunately, the iPhone Air, which we tested for six months, remains a rather unnecessary product because of its single rear camera sensor and high price.
Apple will have to do much better with the folding iPhone, the newcomer expected at the end of 2026. The apple brand is said to really make a mark with its first smartphone of this kind.
Mark Gurman describes the folding iPhone as a true revolution. Mark Gurman, a journalist from Bloomberg, recently answered some readers’ questions in his newsletter published on March 29th. One of them wanted to know why he was so excited about the launch of the folding iPhone. Gurman’s response is clear.
“It’s the most important redesign in iPhone history and the first real format change. I started using a Samsung foldable device over seven years ago and I remain a fan of the concept. The video viewing experience surpasses anything you can get with a non-foldable phone, and the compact size when folded in your pocket is also appreciated. I look forward to using it to watch videos, work, and play on the go.”
It’s easy to see why Gurman is so enthusiastic about Apple’s smartphone. He believes the iPhone Ultra, as Apple should call it, could replace the iPad. It’s worth noting that the smartphone would have a screen the size of an iPad mini when unfolded.
Apple plans to give the iPhone Ultra all the attention it deserves by launching it a few weeks after the iPhone 18 Pro and Pro Max, expected in September. This strategy is similar to the one used for the iPhone X, which was released several weeks after the iPhone 8 and 8 Plus models.
