Disney+ is about to trade uninterrupted binges for a few well placed ad breaks, with a cheaper subscription tier option locked in for Australia and New Zealand subscribers.
The move brings the streamer in line with all major rivals already cashing in on the rise of ad supported viewing, with similar tiers already offered in select overseas markets, while introducing a lower entry point into its deep catalogue of content.
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Disney+ is set to introduce a new ad-supported subscription plan in Australia and New Zealand in the coming months, offering consumers more choice, flexibility and value when selecting a plan to suit their streaming needs.Â
The new “Standard with Ads†plan will be available at an attractive price point alongside the current Standard and Premium plans.Â
All Disney+ subscribers enjoy our very best in entertainment and sports – from Disney, Pixar, Marvel, Star Wars, National Geographic, Hulu and ESPN – including blockbuster movies, brand-new Original series and live sports.
The Walt Disney Company Australia and New Zealand Senior Vice President and Managing Director, Kylie Watson-Wheelersaid:
“We’re excited to soon be launching an ad-supported Disney+ offering in Australia and New Zealand. This new plan will provide more choice, flexibility and value to subscribers.â€
“Also, for the first time, advertisers and partners will have the opportunity to connect with our general entertainment audiences who choose ads as part of the world-class films and TV series they enjoy from us.â€
The new Standard with Ads offering will pair our most beloved stories, characters and brands with advanced proprietary advertising technology and audience-based capabilities.
| Standard with Ads | Standard | Premium | |
|---|---|---|---|
| Watch new TV shows, blockbuster movies, exclusive Originals and live ESPN Sport | ✓ | ✓ | ✓ |
| Ads | Ad-supported streaming | Ad-free movies and series^ | Ad-free movies and series^ |
| Video Quality | Full HD 1080P | Full HD 1080P | 4K UHD/HDR |
| Concurrent Streams | 2 | 2 | 4 |
| Downloads | No | Yes (Up to 10 devices) | Yes (Up to 10 devices) |
| Audio Quality | Stereo 5.1 | Stereo 5.1 | Atmos |
The combination delivers sophisticated, scalable advertising for both consumers and advertisers.
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The local Disney Advertising team exclusively supports advertising sales with ad packages in Australia and New Zealand for Disney+ and ESPN.
Launch timing for Standard with Ads is yet to be announced.Â
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