A new phase of investment under operational impetus remains the new dynamic between France and Morocco which was reaffirmed at the French Chamber of Commerce and Industry of Morocco (CFCIM) where the event, organized on Friday April 3, confirmed a clear orientation: transforming the solidity of exchanges into a more structured and deeper investment dynamic. Nicolas Forissier, French Minister of Foreign Trade and Attractiveness of France, recalled that “the volume of trade reaches 15 billion euros in 2025, doubling in ten years», while making an unambiguous diagnosis: «We can go further».
Such progression reflects a relationship that is already well established, but still in a phase of increasing quality. The issue is no longer limited to the volume of trade, but to their capacity to support greater industrial, technological and logistical integration. The transformation of Morocco, described by the country minister as “très modernisé» and structured, creates a favorable environment for this evolution.
This repositioning is based on an increase in cross-investment. Nicolas Forissier insisted on the need to engage “much more massive cross-investments,” in a context where French companies already have a significant foothold. HAS”French companies employ at least 150,000 people in Morocco and continue to choose Morocco“, he said, before adding: “They need to do more».
Such an orientation reflects a shift towards a logic of sustainable establishment, going beyond traditional export logics. Morocco appears, in this context, as an industrial and logistical base linked to both the European market and African dynamics. Geographic proximity, combined with a strong industrial strategy, reinforces this attractiveness.
The CFCIM, operational pivot of the economic partnership
The ability to achieve this ambition relies largely on the effectiveness of the support systems. In this respect, the CFCIM establishes itself as a central player, in the words of its president Sébastien Le Bonté, who defines it as “at the crossroads of the economy between France and Morocco».
La structure fédère «3,500 member companies“, covering a wide spectrum ranging from companies with French capital to Moroccan players. It operates across the entire investment value chain, “from the entrepreneur until its establishment“, in close connection with the France Export Team.
Such an organization reflects an evolution of policies supporting internationalization, now oriented towards operational support and qualified connections rather than traditional institutional approaches.
The effectiveness of this model is measured by tangible results. Sébastien Le Bonté thus indicated that “170 French companies» were recently supported in Morocco, through individualized measures including targeted connections and qualified meetings.
This volume of support reflects sustained demand for the Moroccan market, but also the capacity of support structures to transform this demand into concrete projects. The president of the CFCIM also insists on the nature of the institution, “at the same time a place, a network, a tool and an accelerator”, highlighting an integrated approach to economic support.
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The territorial presence reinforces this logic, with “twelve delegations» covering the Kingdom, supplemented by a recent extension towards the South. Such an establishment makes it possible to align investment projects with regional dynamics, in a context of progressive economic decentralization.
Beyond existing systems, new initiatives aim to strengthen the structuring of economic flows. The House of the French exporter and investor in Morocco is part of this dynamic. According to Sébastien Le Bonté, it is intended to “stimulate trade, facilitate establishments and create more value between our two countries».
This project reflects a desire to deepen the integration of bilateral economic relations, by improving access to information, partners and investment opportunities. It is also part of a context of increased international competition for the attraction of capital and industrial projects.
Strategic sectors at the heart of the next phase
The investment dynamic identified is based on several key sectors. Infrastructure plays a central role, particularly in view of the 2030 World Cup, which generates significant needs in transport, connectivity and urban facilities.
The extension of the high-speed line to Marrakech, urban mobility projects and associated infrastructure constitute all levers for the involvement of French companies. Nicolas Forissier insisted on the scale of these projects, mentioning “a considerable investment in all its forms.”
The energy sector also appears structuring. HAS”There is no economic sovereignty without energy sovereignty“, recalled the minister, referring to cooperation around renewable energies, hydrogen and interconnections.
The agri-food industry completes this picture, with increasing complementarity between the two economies. The minister also noted a “trade balance rather in favor of Morocco» on these segments, reflecting an evolution of competitiveness relationships.
Read also: 2030 World Cup: France on the offensive on economic projects in Morocco
A transversal dimension, notably human capital, Nicolas Forissier insisted on this point, believing that the partnership is based on “a model of intersecting interests between investment, trade and human capital».
Training systems, student mobility and professional integration programs constitute decisive levers for the sustainability of investments. The presence of an educational and technological ecosystem shared between the two countries reinforces this interdependence.
Sébastien Le Bonté, for his part, highlighted the role of SMEs, ETIs and SMEs, “at the heart of trade development“, emphasizing that the fluidity of the economic relationship depends largely on their ability to fit into these transnational dynamics.
The convergence between political will, operational mechanisms and sectoral opportunities outlines a trajectory of consolidation of the economic partnership between Morocco and France. The challenge now lies in the ability to transform this dynamic into sustainable projects and productive investments.
Le 03/04/2026 Ã 17h14
