Samsung supports “BTS WORLD TOUR ‘ARIRANG’” with Samsung Galaxy devices

With the Samsung Galaxy S26 Ultra to capture the concert experience, Samsung invites the world to attend BTS’ upcoming world tour and fully immerse themselves in the show

Samsung Electronics Co., Ltd. announced today that it has entered into a global partnership with the “BTS WORLD TOUR ‘ARIRANG’ Â,” unveiling a new concert experience powered by Samsung Galaxy mobile technology that brings artists and audiences closer together.

 

BTS and ARMY have created a cultural movement bringing everyone together to celebrate self-expression and create connections through music. The result is a holistic impact that fosters authentic shared experiences and values ​​that deeply resonate with Samsung’s Samsung Galaxy brand philosophy. By harnessing the power of music and technology, Samsung and the BTS WORLD TOUR “ARIRANG” allow users to capture special moments and share them with the world.

 

“Samsung believes that technology enriches everyday experiences,” said Stephanie Choi, EVP and Head of the Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “Through this collaboration, Samsung Galaxy will serve as a bridge between artists and audiences, allowing users to fully experience the concerts they attend and preserve and share those memories for longer.”

 

Building on Galaxy’s vision of delivering intense, connected experiences, Samsung is reimagining the traditional concert experience by allowing audiences to emotionally engage with artists and their performances in a more immersive way. In particular, the Samsung Galaxy S26 Ultra’s camera captures memorable moments from live performances, allowing audiences around the world to relive and share the experience, bringing the energy and emotion of the concert into their everyday lives.

 

“Fans are at the heart of everything we do, they shape our music and our common journey,” said Lee Jae-sang, CEO of HYBE. “Through this partnership with Samsung Electronics, we hope that fans can experience concerts more intensely and create memories unforgettable. »

 

The BTS WORLD TOUR “ARIRANG” will kick off in Goyang, South Korea, and will continue in major cities around the world until 2027. As part of the world tour, an exclusive BTS THE CITY ARIRANG SEOUL event will take place in Seoul from March 20 to April 19, featuring a series of immersive experiences powered by Samsung Galaxy technology at major locations across the city.

 

Fans can experience the Samsung Galaxy S26 Series through interactive activities, including a stamp rally at Samsung’s Gangnam store and creating stickers using Samsung Galaxy AI Creative Studio. Participants who complete the activities are eligible to receive prizes, including limited edition “BTS THE CITY ARIRANG SEOUL” items.

 

After Seoul, other stages will mark the “BTS THE CITY” tour. Samsung will participate in the entire “BTS THE CITY” tour, fostering innovation that encourages fans to express themselves, capture meaningful moments and expand everyday experiences with Galaxy.

 

BTS brings the magic of South Korea to Brussels for a historic double concert on July 1st and 2nd. This unique show and the album that accompanies it are entirely placed under the sign of pride in their Korean heritage. The members of the group thus fully highlight not only global pop culture, but also their cultural roots. For fans, the all-new Samsung Galaxy S26 Ultra is the ideal device to immortalize this experience. Thanks to its powerful zoom, you can effortlessly bring the group closer, even from the farthest corners of the room. With the enhanced Nightography function, your images also remain crystal clear during the spectacular light show.