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How much will chocolates cost for Easter? Although the surge in cocoa prices has subsided, it still impacts the prices of your future treats. Here’s how to find good products at reasonable prices.
This text corresponds to part of the transcription of the report above. Click on the video to watch it in full.
This year, at Laure Descamps, the Easter bells rang a little early. Inside the package she receives: chocolate chicks and small eggs from big brands, but all bought at knockdown prices. “I bought seven different items. It cost me around thirty euros”indicates Laure Descamps, financial director Bpifrance.
To save money, this mother of two children went through an anti-waste site which offers big promotions and compared prices. “On the resale site, we see that the product is displayed at 4.79 euros, while on the brand’s site, it is 7.99 euros. This allows you to save money”she notes.
How does the site manage to obtain such discounts? To understand, we went to its warehouse in the Paris region. In the boxes, there are around twenty references from major brands. “So these are little chocolate eggs, super good, there is a mix of little Easter eggs”presents Clément Mery, co-founder of Willy anti-waste.
Their technique: buying products from manufacturers that are unsold or close to their expiry date, such as Christmas teddy bears. “There, we have dates which are considered short by mass distribution. This corresponds to May 31, 2026. Overall, these are products which have nothing to do in the trash. You can even consume after the date, in general, it does not change”underlines Clément Mery.
Discounted products have more and more fans in the face of soaring chocolate prices: +15.3% on average in one year. Result? A week before Easter, major retailers are already increasing promotions. But to save money, others prefer to get their supplies from the source. In Chimilin, in Isère, the factory boutique of the De Marlieu chocolate factory is always full. Here, there are no intermediaries, so no transport costs which drive up prices. “We have our stock 20 meters from the chocolate factory store. So the stock transfer takes a minute”says Pierre de Parscau, director of the De Marlieu chocolate factory.
The key: low prices, which allow Céline and her daughter to stick to their budget. “We limited ourselves to around 10 euros per person and we stuck to the budget”observes the mother. On average, French households spend 24 euros on Easter celebrations.
