Pokémon Pokopia is the most popular Pokémon spin-off in a long time. This of course attracts many collaboration partners. Today, the announcement came that a surprise collab between Pokopia and IKEA was coming. You can expect a mix of in-game content and real-life events. The action starts in April as part of an anniversary. Soon you will be able to feel in Pokopia like you are in a real IKEA store.
Pokopia x IKEA – in-game island and real in-store events
The Pokopia x IKEA collab adds a new dream island, called ‘IKEA Island’, with specially designed rooms that make it feel like you’re in a real IKEA store with many different spaces like the ones you know. You’ll see lots of new designs inspired by Pokémon like Pikachu and Snorlax. You can visit the island via a code and it is only available until May 10.
But it’s not just in the game that you can discover Pokémon. In IKEA stores in Japan, Pokémon-inspired experiences begin on April 1, with treasure hunts, giveaways or competitions offering gift cards and merchandise for fans.
Why this collaboration fits perfectly with Pokopia
The heart of Pokopia is about construction, creativity and your own personal island. And where can you find better creative ideas than at IKEA? IKEA is the ideal brand for content around design and layout. The community has already created similar constructions at an IKEA, as it fits in perfectly with many spaces to set up. This event is a mix of marketing and real value for gamers at no extra cost. It’s also a good example of the growing trend of collaborations between gaming and real-world brands, especially in Asia.
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