DÉCRYPTAGE – Independent and profitable, the pure player founded in 2021 announces the creation of its group Armonia, made up of its French and international verticals.
The positive media is changing scale. Founded by Hugues de Rosny in 2021, the social media announces its structuring as an international group, named Armonia, and the launch of the Positive Studio, dedicated to the production of long-form content. “The darker the news appears, as is the case at the moment, the greater the need for initiatives and inspiring stories,” says the founder and CEO of the media.
Launched on the social network Twitter (now X) during the Covid-19 pandemic, the media decided to make optimism its editorial DNA. “Our belief is that, behind every problem, there is a solution or a solution in the making, we wanted to encourage people to act,” summarizes Hugues de Rosny. The media quickly moved from simple content curation to the creation of original content. It is now followed by 11 million people on social networks in France, mainly on Instagram, TikTok, and YouTube.
Read also:
Two years after the transformation of Twitter into X, the contrasting successes of competing platforms
Eleven million subscribers on social networks in France
“Weâ”
