This spring, a cool and electric breeze is blowing over our makeup bags. Blue, a true icon of the 80s, is making a comeback and establishing itself as the must-have hue of the season. From the runways to social media, this bold color is making a statement. Whether worn as a halo, a graphic liner, or a flat azure, it does not go unnoticed.
Makeup Trend: Blue Makes a Comeback in Beauty Looks
The phenomenon is no longer just a hunch, it’s a statistical certainty: blue is the color of the year. On TikTok, the excitement is soaring with a 19% increase in searches for “blue eyeshadow” compared to last season. This surge, initiated on the runways, notably at the Marc Jacobs Spring-Summer 2026 fashion show, is confirmed in stores with dedicated collections at luxury giants like Chanel. According to Mad Lapuerta, a data scientist and founder of the influential account “Data, But Make It Fashion,” this resurgence reflects a deep desire for playful and bold makeups, as she told Harper’s Bazaar. Far from safe minimalism, we are now seeking originality, and that involves the desire to wear blue on the eyes.
How to Embrace Blue Today?
To embrace this shade without going all in on a retro look, the key lies in the modernity of the gesture. Today, we abandon the opaque flat color in favor of more airy or graphic techniques. The most accessible method is to swap the traditional black khôl line for a cobalt blue or electric liner, bringing instant brightness without weighing down the eyelid. For those who prefer eyeshadow, the trick is to work the texture: apply a sky blue or azure with transparency, almost like a watercolor, blending the edges until they seamlessly blend into the skin.
Embrace this colorful trend with the following products:
(Some affiliate links may generate a commission for Voici. Prices are indicative and subject to change. The content has been written independently by a professional journalist.)
