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Innovation starts with a service

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People come to handle administrative procedures at the public administrative service center of Na Ri commune. (Photo: Provided)

An important aspect of the plan implemented by the provincial People’s Committee is that the reform begins with specific behaviors in official communication. The set of principles “4 requests, 4 obligations, 5 key points, 4 concrete actions” has been established as a clear code of conduct.

Seemingly harmless requests, such as greeting, expressing gratitude, or offering spontaneous apologies for mistakes, precisely match the expectations of citizens. When political leaders listen, explain clearly, and fully assume their responsibilities, trust is built, even in the most trivial interactions.

Beyond communication, the plan also aims to “humanize” administrative procedures. Congratulating people on marriage or birth, or offering condolences in times of mourning, are gestures that reflect a shift towards a more service-oriented approach.

Public authorities manage administrative procedures while participating in important moments in citizens’ lives. If these actions are carried out regularly, they will help soften the often rigid image of the administrative system.

At the same time, stricter discipline is demanded in the public service. Any sign of sluggishness, denial of responsibility, or public nuisance is closely monitored.

Sending apology letters for delays or processing errors is progress, demonstrating a greater sense of responsibility than previous internal management methods. When responsibilities are clearly identified, the pressure for continuous improvement is strengthened.

On the other hand, the population is both a beneficiary and a direct participant in the monitoring process. All construction projects in the area are subject to community surveillance.

Information is widely accessible through digital platforms, facilitating public access and the opportunity to give feedback. Regular oversight will transform the relationship between government and citizens from one-way communication to a more assertive two-way interaction.

However, the key to success lies in implementation. Even the most detailed plan is unlikely to bring about change without perseverance and consistency in execution.

Administrative reform is not measured by the number of documents or templates published. Its true value can only be verified each time citizens come to carry out procedures, by the way they are welcomed and their impressions when they leave.

When the doors of the headquarters are no longer a psychological barrier, when each interaction becomes more open and respectful, when people feel truly listened to and served, that’s when reform truly deepens.

And the clearest measure, in the end, is the tangible satisfaction on people’s faces every time they leave the “government office” with a sense of relief and confidence.

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